- usually meduim long shot/ medium close up
- direct address
- famous people used
- used a specific mise en scene
- mainly studio shots o liver performance
- mean and moody shots
Masthead:
- at the top of the page
- simple words
- relates to the genre
- unique font
- bold and stands out
Font:
- different to masthead
Colour:
- colour scheme includes no more that 3 colours
- realtes to the genre/ target audience
Layout:
- main centeral image as background
- coverlines around main image/ at the bottom
- highlighting banner across the bottom/top
- barcode is on the right hand side
- graphics used
- graphics highlight the key points
- positioning statement
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